91ÖÆƬ³§

Discounts and Forces Friendly Schemes

Discounts and Forces Friendly Schemes

Details of local and national discounts for veterans and members of the Armed Forces Community.

If you are a veteran or part of the armed forces community, there are a number of national and local initiatives that could save you money.

How to prove entitlement

You may be asked to show one of the following:

  • Military ID
  • HM Armed Forces Veteran Card (digital or physical)
  • Certificate of service
  • Blue Light Card

Information on applying for a Veteran Card is available on GOV.UK.

For free bus travel

Veterans and serving armed forces personnel across 91ÖÆƬ³§will be able to travel for free on buses from April.

The new scheme provides free travel on the county’s commercial bus network and the 91ÖÆƬ³§on Demand service for veterans and serving personnel who do not already hold a concessionary bus pass.

The scheme will be running on all 91ÖÆƬ³§on Demand service from 1 April, whilst it will come into force on the commercial network from 13 April.

The scheme is run along the same principles as the English National Concessionary Travel Scheme and provides free travel on any local bus service in 91ÖÆƬ³§at all times on Saturday, Sunday and Bank Holidays and between 9:30am and 11:00pm on any other day.

To access free travel, veterans will simply need to show their Veteran Card, while serving personnel can present their Military ID.

To apply for a Veteran’s Card, please visit: 

For local businesses

Local businesses that would like to offer a forces-friendly discount can contact 91ÖÆƬ³§County Council at:

Businesses can also join the council’s Employer Engagement network to support the Armed Forces Covenant here: 

National schemes

Discover my benefits

A large, official Ministry of Defence-backed discount network for serving personnel, veterans, MOD civilians, reservists, and their families. It provides discounts from thousands of retailers, online and in store, spanning tech, holidays, clothing, groceries, leisure, cars, and more: 

Defence discount service

The official MoD discount service for the Armed Forces, Veterans and Armed Forces Community:

RAF Families federation

RAF Families federation list a number of potential schemes and initiatives that offer discounts to serving personnel and their families: 

Tickets for troops

Tickets For Troops is an independent, not for profit, organisation dedicated to offering free tickets for big events to our soldiers, sailors and airmen: 

Travel

If you are a member or a spouse/civil partner of a member of the Regular Armed Forces or Volunteer Reserves then you are eligible for an HM Forces Railcard: HM Forces Railcard - Make savings on rail fares

Railcard for UK Veterans:

Blue light card

The UK’s dedicated rewards service for those working, and retired from, the emergency services, NHS, social care sector, teaching community and the armed forces: 

Local offers and discounts

91ÖÆƬ³§County Council supports local businesses and organisations that offer discounts to serving personnel, veterans and their families. Below are current offers and how to access them.

Current offers

The Hive Café (the café at the Hive) - 10% discount

Address: The Hive, Sawmill Walk, The Butts, Worcester, WR1 3PD.

The Hive Café in Worcester offers a 10% discount for serving Armed Forces personnel, veterans and Blue Light cardholders. Show valid ID such as a serving personnel ID, HM Armed Forces Veteran Card, certificate of service, or a Blue Light Card.

The Orchard café (The Orchard) – 10% discount

Address: Based at Worcester Countryside Centre, Worcester Woods Country Park, Wildwood Dr, Worcester WR5 2LG.

The Countryside centre café offers a 10% discount for serving Armed Forces personnel, veterans and Blue Light Card holders. Show valid ID such as a serving personnel ID, HM Armed Forces Veteran Card, certificate of service, or a Blue Light Card.

Transform Counselling UK – 10% discount

Address: Worcester

See: for more information.

Transform Counselling UK offers a 10% discount on counselling services for members of the Armed Forces community, including serving personnel, veterans and their families.

The service also provides low-cost, short-term counselling delivered by fully insured trainee counsellors in Worcester. Support is available for adults experiencing mild to moderate difficulties such as stress or overwhelm, anxiety, relationship or life transitions, self-esteem issues, work or study pressures, and low mood or lack of motivation.

To access the service, you can self-refer by:

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