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One of the biggest investments comes from West Midlands Safari Park, which will open eight luxury Safari Lodges in spring 2026. Four Giraffe Lodges and four Rhino Lodges will bring the total on-site accommodation to 42, allowing guests to stay closer to some of the park’s most iconic animals.

In Worcester city centre, the long-awaited Scala Theatre is set to open on the former cinema site. The 500-seat venue will host live performances, independent films, visual arts exhibitions and educational programmes, boosting the city’s cultural offer. Meanwhile, Kidderminster Town Hall has reopened after a multi-million-pound refurbishment, ready to welcome music, comedy, theatre and events throughout the year.

2026 also marks the 375th anniversary of the Battle of Worcester, the final clash of the English Civil Wars, on 3 September 1651. Supported by Visit Worcestershire’s Civil War Commemoration Tourism Fund, local businesses and heritage organisations will deliver bookable experiences exploring the county’s pivotal role in British history.

Accommodation options are expanding with an increase in overnight stays across Worcestershire. Orchard Blossom offers adult-only glamping in a four-acre orchard, Brambles Glamping near Wickhamford provides an off-grid base for exploring the Vale of Evesham, and The Mount Boutique Barns & Spa near Droitwich Spa brings five renovated barns alongside a sauna, outdoor pool and treatment rooms.

Worcestershire’s growing food and drink scene is also in the spotlight. SOW, opened in 2025 by chef Andrew Sheridan at Netherwood Estate near Tenbury Wells, has been recognised in the latest Michelin Guide for its farm-to-table cuisine.

The county’s commitment to accessible tourism continues in 2026, with Wittering SUP introducing adaptive paddleboarding equipment that allows wheelchair users to safely enjoy the county’s waterways.

The full list of new openings and events can be found on