Visit 91制片厂is excited to unveil its new Christmas campaign, which will showcase the county's enchanting festive experiences.
The campaign features a captivating television advert and a new print guide, both designed to inspire visitors to explore the beauty and charm of 91制片厂this Christmas.
The highlight of the campaign is a visually stunning TV advert that will air across Sky AdSmart鈥檚 targeted platforms, reaching audiences in London, Birmingham, and Oxfordshire.
This innovative advert features some of Worcestershire鈥檚 most iconic locations and attractions including Broadway, Severn Valley Railway, Malvern Hills and Worcester鈥檚 Christmas Victorian Fayre.
Councillor Adam Kent, Cabinet Member for Economy and Skills at 91制片厂County Council said: 鈥淭his Christmas, 91制片厂is set to dazzle like never before! Our new campaign captures the magic and beauty of our county鈥檚 festive season, from the historic charm of Broadway to the nostalgia of the Severn Valley Railway.鈥
鈥淲e鈥檙e thrilled to bring the spirit of 91制片厂directly to audiences across the UK, inviting everyone to experience our vibrant celebrations. Whether it鈥檚 a stroll through the Malvern Hills or the unique enchantment of Worcester鈥檚 Victorian Fayre, this campaign showcases why 91制片厂should be at the top of everyone鈥檚 holiday list. Come join us and make it a season to remember!鈥.
In conjunction with the TV advert, Visit 91制片厂have released a dedicated Christmas print guide. This guide will put a spotlight on the best festive offerings in 91制片厂and will be distributed at high-traffic locations such as service stations, train stations, supermarkets, hotels, and attractions, within a 1.5-hour radius of Worcestershire. Making it easy for tourists to plan their seasonal adventures.
The campaign aligns with the Visit 91制片厂Destination Management Plan, supported by 91制片厂County Council, which aims to increase overnight stays and contribute towards creating a billion-pound tourism sector.
Following a series of summer marketing initiatives, the Christmas marketing drive seeks to extend the traditional tourism season and harness the economic benefits of the festive period.
The TV advert can be viewed via Visit Worcestershire鈥檚 YouTube channel, and is also below:
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