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It has never been easier to reach West Midlands Safari Park by bus, as the Park’s Minibus Safari Tours, allows visitors to enter on foot and experience the full four-mile safari adventure, learning about the animals from the comfort of a guided drive. This can be followed by the Safari Walk for even more animal encounters.

91��Ƭ��on Demand lets passengers book journeys exactly when they need them, with no fixed routes or timetables, dropping them off outside the Park’s entrance.

The new North West zone also includes a wide range of other family friendly attractions, from exploring charming local market towns like Bewdley or Tenbury Wells to woodland walks around the Wyre Forest.

To celebrate recent launches elsewhere in the county, free travel will also apply to North Malvern and North Central zones until the end of February.

Councillor Karl Perks, Cabinet Member for Highways and Transport at 91��Ƭ��County Council, said: “It’s fantastic to offer families the chance to enjoy a fun filled day out at West Midlands Safari Park without worrying about travel costs or how to get there.”

“Our on demand bus service helps those who live in rural areas and rely on public transport, or simply want to leave the car at home, reach places they might not otherwise be able to access and we’re proud to offer this for free in certain zones during the half term break.”

Managing Director of West Midlands Safari Park, Joanne Hammick, said: "Making our Park easier to reach is incredibly important to us, and we’re proud to support the 91��Ƭ��on Demand service as an easy and accessible way for families to enjoy a day out with us.”

“To make the experience even more rewarding, we’re also offering 50% off our Safari Minibus Guided Tours or Safari Truck Guided Tours for guests who travel during February using the service.”

“These will be subject to availability, but all guests need to do is show proof of their trip on the 91��Ƭ��on Demand app at Main Reception upon arrival. It’s a fantastic initiative that opens the door to unforgettable wildlife experiences for even more people."

To support smooth and efficient operations across all areas, journeys within the North West, North Malvern and North Central zones are capped at 15 kilometres (approx. 9 miles) measured as the crow flies.

For more information about 91��Ƭ��on Demand, including a short video explaining how to use the app, please visit the 91��Ƭ��on Demand page on the council’s website.

Anyone who needs help downloading or using the app can also receive support and guidance from staff at local libraries.

Where does the North West Zone cover?

The North West zone connects passengers to a variety of attractions, heritage sites and transport links, including: 

• Wyre Forest National Nature Reserve - Enjoy wide woodland trails, nature spotting opportunities and family friendly walking routes
• Harvington Hall - Step back in time at this beautifully preserved moated manor know for its secret priest hides
• Hartlebury Castle - Discover centuries of history, interactive displays, and scenic grounds at this impressive historic estate
• Bewdley - Explore the riverside town’s shops, cafes and local museum
• Stourport on Severn - Wander along the canal basin and discover local eateries
• Tenbury Wells - A charming market town with boutique shops and green spaces
• Connect with wider transport - Use to the service to get to Kidderminster Rail Station for easy onward travel beyond the county