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The North West zone is the fifth 91��Ƭ��on Demand area to be introduced, following six months of rapid delivery that has seen services expand in Wychavon and Malvern, alongside the launch of the North Central zone.

The new zone will cover much of the Wyre Forest District, including Stourport and Bewdley, and extend as far as Tenbury Wells and surrounding villages.

91��Ƭ��on Demand compliments traditional public transport, giving passengers the flexibility to book journeys when they need them, without fixed routes or timetables. The service supports essential local travel and helps people connect with other transport options, including bus and train services.

To celebrate recent launches, all journeys within the North West, North Central and North Malvern zones will be free until the end of February.

To support smooth and efficient operations across all areas, journeys within 91��Ƭ��on Demand zones are capped at 15 kilometres (approx. 9 miles) measured as the crow flies.

Councillor Karl Perks, Cabinet Member for Highways and Transport at 91��Ƭ��County Council, said: “I’m delighted that Worcestershire’s on demand bus service is expanding to reach even more communities, including my local area.

“This launch is another significant step in improving access to affordable, sustainable and user-friendly transport across Worcestershire. Our on-demand bus services are already proving to be a flexible and reliable option, particularly for people living in rural communities. 
“With the service free to use in this zone until the end of February, I’d encourage residents and visitors alike to get out and explore this beautiful part of Worcestershire.”

For more information about 91��Ƭ��on Demand, including a short video explaining how to use the app, please visit the 91��Ƭ��on Demand page on the council’s website.

Anyone who needs help downloading or using the app can also receive support and guidance from staff at local libraries.